"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky, The Public Interest "Because of its methodological integrity and richness, News That Matters is likely to be regarded as an i...(展开全部)

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book, "News That Matters", now hailed as a classic by scholars of political science and public opinion alike, is here updated f...(展开全部)

There is a strange disconnect between the scientific consensus and the public mind on intelligence testing. Just mention IQ testing in polite company, and you'll sternly be informed that IQ tests don't measure anything "real" and only reflect how good you are at doing IQ tests; that they ignore important traits like "emotional intelligence" and "multiple intelligences"; and tha...(展开全部)

Love your work, work for what you love, and change the world—all at the same time. What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One...(展开全部)

Television is a central dimension in our everyday lives and yet its meaning and its potency varies according to our individual circumstances, mediated by the social and cultural worlds which we inhabit. In this fascinating book, Roger Silverstone explores the enigma of television and how it has found its way so profoundly and intimately into the fabric of our everyday lives. Hi...(展开全部)

An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people can, and do, actively use information technologies to seek out and understand the opinions of others. T...(展开全部)

An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people can, and do, actively use information technologies to seek out and understand the opinions of others. T...(展开全部)